Does the marketplace offer other ways to sell, in addition to auctions, such as catalog selling?
Since enterprises usually have several ways of selling different products, the synergy of catalog sales might make the marketplace more useful, especially for cross-selling. Bottom Line: Sellers are vital to marketplace transactions. Marketplaces are eager to get a critical mass of items to offer, and most make money from seller transaction fees in forward auctions and buyer transaction fees in reverse auctions. Sellers need to know who is participating and how successful the marketplace is at increasing sellers’ liquidity and profits. In This Issue… Dynamic Pricing: Not Just a Fancy Name for B2B Auctions Evaluating E-Marketplace Auctions: A Checklist for Buyers Evaluating E-Marketplace Auctions: A Checklist for Sellers Entire contents © 2000 by Gartner Group, Inc. All rights reserved. Reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. GartnerGroup disclai
