Does the magazine cater for the other East Africa countries – Uganda and Tanzania?
Pala: Not yet, but it shall expand into Uganda and Tanzania as soon as the brand cements its presence in Kenya. How you have positioned the magazine in the market? Pala: Adam is a men’s lifestyle magazine for the man who knows. It is a magazine by Kenyan men about Kenyan men. The tag line is ‘Men First’. Adam is a trusted friend and a mentor to its readers. What kind of male reader does your magazine target? Pala: Our reader is in his thirties, most probably in a steady relationship or married with one or two children. The target age is from 28-38, stretch to 45. He is educated, career minded and an ambitious urbanite. He is also fun-loving, well-groomed and hungry for knowledge that will help him succeed. He is peer-conscious and sees himself as an opinion leader and a dependable friend. I assume the kind of reader your magazine targets is the young modern male, well educated and travelled and rather informed. What unique content will you provide to this kind of reader who most likely
