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Does the inclusion of a product term in model estimation dramatically change the parameter estimates of the constituent variables?

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Does the inclusion of a product term in model estimation dramatically change the parameter estimates of the constituent variables?

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Critics assert that increased levels of collinearity in models including a multiplicative term distort the beta coefficients. The beta coefficients in the multiplicative model often differ drastically from the additive model because the interactive model and additive model are describing different relationship. The additive model is describing a constant effect of the independent variable on the dependent variable. The interactive model describes the relationship as a conditional relationship, meaning the effects of each independent variable on the dependent variable varying according to the level of the other independent variable.

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