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Does the IAB keep industry statistics on average CPM and average CTR (click through rate)?

April 26, 2017average Click CPM CTR iab Industry rate statistics

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Does the IAB keep industry statistics on average CPM and average CTR (click through rate)?

1 Answer

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There is no reliable service that tracks CPM or CTR. CTR is highly subject to creative effectiveness which is very campaign specific, while CPM is so dynamic no compilation would be reliable.