Does the hospitals name change in some way mean a change in the relationship with UNMC?
A. The new hospital name does not change our relationship with our academic partner, University of Nebraska Medical Center. Our partnership remains strong and focused. Q. What will happen to Clarkson West? A. Clarkson West will retain its name. To identify Clarkson West as a part of “The Nebraska Medical Center,” some logo enhancements will be made using the new corporate icon. Q. Will we refer to the new name with an abbreviation as we did with NHS? A. No. Any mention of the hospital’s name or the hospital corporation’s name should not be abbreviated. It is always The Nebraska Medical Center. Q. What about the Clarkson and University names? Will they go away? A. The heritage of Clarkson Hospital and University Hospital is an important part of our history. Since the merger over five years ago, the Clarkson name hasn’t been visible in the market. With the name change will come new exterior hospital signs that will create more visibility for the Clarkson name. Doctors Buildings North and
