Does the green product have a familiar brand name and does it come from a trusted manufacturer?
Remember that consumers minimize risk at the check-out counter by purchasing brands they know. Is the product wrapped to the hilt in green imagery – you know, daisies, babies, and appeals to saving the planet? Then expect consumers to suspect the product’s ability to perform – an unfortunate legacy from early green products such as all-natural laundry powders that didn’t clean clothes, and water-saving shower heads that sputtered. Such products of the 70’s languished on health food store shelves, gathering dust. And just how much of a premium are we talking about? Keep in mind that despite a booming stock market, most American households barely squeak by on $30,000 a year. The marketplace proves my point. Many examples exist of consumers paying a premium for green. Take greener products with a perceived health benefit like organically grown foods, natural cosmetics, and unbleached coffee filters. Or Rayovac’s reusable alkaline batteries which promise heavy battery users to save $150 on
Related Questions
- We service products from more than one retailer/distributor/manufacturer for the same brand and/or product. Can YARRAA keep track of all of them?
- We work with more than one distributor/service center/manufacturer for the same brand and/or product. Can YARRAA keep track of all of them?
- Does the green product have a familiar brand name and does it come from a trusted manufacturer?
