Does the greed of local newspapers in respect of recruitment advertising hasten their demise?
I’ve worked in recruitment advertising for over 25 years, and run my own very successful recruitment advertising agency, but as I flick through a regional newspaper and see the woefully small amount of recruitment ads in there, I know this is not simply due to the recession or the internet. Over recent years, local newpapers got more and more greedy with the ‘cash cows’ of recruitment, property and motors. The first step was to keep narrowing the columns which in effect was a price rise since your 3 column advertisement might have shrunk 3cms in width. The next stage was to reduce ad agency commission, a curious step seeing that ad agencies were the otherwise unpaid sales ambassadors of a newspaper. The third stage was to group newspaper advertising sales together into huge packages. It works like this; you want to advertise in town A, and for the vacancy you propose, people are only going to be interested if they live in the travel to work range of town A. However, you will be told yo
