Does the F800 Style concept unveiled in Geneva indicate a new design language for all future models?
HDF- Yes, although it isn’t showing exactly how future designs will be. But that’s a research car, so it is of course an indicator of style. KM- While some of your fellow German brands are abandoning the past with more recent designs, your cars, like the new E-class, embrace some classic Mercedes design elements. Can you talk a bit about why heritage is so important? HDF- The importance of heritage depends on the brand and the expectation of customers. Mercedes-Benz has a deep history, deep roots, in our style. What we try to offer customers is a styling statement that says this is a brand; that we have the history and the experience and a position in the market. We think our customers appreciate and expect that. They want to see that a Mercedes is always a Mercedes, that there is not a break between a successor and a predecessor. It’s an evolutionary way of designing cars — continuity is something we want to express. We want to go in one direction, not many, and we have and will conti
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