Does the Expression “Cheap is Expensive” Make Sense When Advertising a New or Small Business?
Most business people are under the misconception that to advertise their products and services needs to cost them a fortune. I am a firm believer that does not have to be the case. Over my years in business I have been faced with same problems most startup or existing business people have to deal with, when considering advertising their products or services. My main objective was always to try and reduce my advertising expenses to almost nothing, but still get the same results as someone else spending thousands. Simply by using a bit of ingenuity, I figured out ways to save big dollars on advertising my endeavors. Here is an example of just one of the ways I accomplished it in a coffee business: In the mid to late eighties I created my own brand of coffee. The selling points were it had no fillers or chicory, but a pure smooth blend of the world’s finest coffee beans. I knew that once someone who was a coffee lover had tried it, they would desire it again and again. The product was a t
