Does the diverse workforce play a critical role in reaching the diverse marketplace?
A. At its core, brand marketing leadership is about knowing your consumer and how to connect with them though brand positioning, product development, marketing, and all consumer touchpoints. Given that the U.S. marketplace is becoming increasingly diverse, and that many companies are increasingly reliant on international markets to fuel their growth, a diverse workforce is an asset. It improves an organizations ability to determine how to effectively market products and services where there are differences in culture, lifestyle, behaviors and preferences. Q. The cost of replacing one middle manager can cost $150,000 or more. What can companies do to help retain women? A. Offering mentoring opportunities and access to senior leadership can be very impactful. Providing opportunities to participate in organizations, such as NEW, as well as functional organizations will help build their visibility in the industry and in the company. Some Fortune 500 companies have internal womens networkin
