Does the Direct Marketing Associations Mail Preference Service Work for Businesses?
No. The Direct Marketing Association (DMA), the major trade organization for the direct marketing industry, operates a mail preference service for people who do not want direct mail (advertising mail) sent to their households. However, the DMA does not offer this service for businesses or other offices. According to the DMA, “business-to-business” mail and consumer mail are very different. Companies that market to consumers usually don’t market to businesses and vice versa. To combine both types of mail in one mail preference service would make the service unsatisfactory for both types of mailers, the DMA says. For information about reducing the amount of unwanted mail sent to your home, see the DMA’s Web site.
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