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Does the dealer really pay the invoice price?

April 26, 2017Dealer invoice pay price

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Does the dealer really pay the invoice price?

2 Answers

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BMW dealers typically DO pay the invoice price. The dealer holdback was eliminated in 2000. Dealers earn a significant portion of their income via CSI scores obtained from independent surveys conducted after your purchase. (Hence, their frequent pleas that you rate them ‘excellent’ when asked.

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BMW dealers typically DO pay the invoice price. At the end of the month, they get a “dealer holdback” (cash back from BMW) based on their CSI (customer service index).