Does the current Website offer strong content that will attract search visitors?
Informative content is necessary to attract search visitors seeking information. This attracts interested visitors who will stay longer on the Website. This visitor behavior is important because it is measured by Google to determine search positions. If a search visitor goes to a Website and stays there, then that tells Google that the search result is relevant to the searcher and deserves search visibility. The site’s content must hold visitors seeking information, which ultimately means that it must go beyond marketing and selling. If there is no informative content, E-Power Marketing® and/or the client could develop the informative content necessary to achieve high search visibility.