Does the course prepare students for other writing careers, such as web content creation, film and tv scripting…?
We strongly believe that copywriting is the ‘highest’ of the writing arts. It involves creativity, logic, psychology, and the ability to adapt to a variety of writing styles to suit different audiences and products. As such, a talented copywriter can easily adapt to other writing requirements. And there’s plenty of scope, too: Retail, FM broadcast, TV promos… But no, the course does not teach content creation or TV serial scripting per se.