Does the contract violate the spirit of intercollegiate athletics principle of maintaining equitable levels of competition?
Thorough consideration of this question reveals the true answer to be: “Yes.” By helping UNC to be one of the nations only universities to operate a self-supporting athletics program, the NIKE contract allows the University to divert funds from equipment towards the race to obtain the resources required for building future success (i.e., winning, as far as the present system is oriented) in intercollegiate athletics. Money that might have been used for purchasing equipment or paying coache s salaries (now paid in part by NIKE) can instead be used for fundraising campaigns to help build multi-million dollar football and basketball stadia complete with cherry oak paneling, bronze elevator doors, and custom made UNC bathroom tiles for the lo cker rooms. Such facilities help seduce top-notch recruits whose performance, in turn, garners national exposure, television contracts to broadcast UNC athletics events, and renewed commitments from apparel companies to provide equipment and money in
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