Does the concept of green fashion work as a business model?
Setting out to revolutionize an industry and change people’s behavioral patterns and level of awareness takes time. It’s important to take a step back and create a long-term five year plan; then execute step by step. It is imperative that innovation comes from the heart. Q: What do you think is the hottest new trend in eco fashion? A: Technology will save us all. I think that man-made fibers are truly amazing and will be the new hot thing in eco materials. We will all need to overcome our prejudice that natural made fibers are more ecofriendly. Producing organic cotton takes an incredible amount of water to produce, which we now know is not as sustainable as we once thought it was. I believe that man-made fibers are truly the next hot trend in sustainable fashion. Q: The use of leather and fur is a bit challenging in some eco circles. What is your take on using these materials in Noir’s collections? A: NOIR designs with leather and fur. We are not Mother Theresa and our focus sits with
