Does the Choices programme address energy or calories?
Our foods and drinks will include information on the energy and calorie content per 100g or 100ml, per portion or per pack. One of the key factors that determines the quantity of energy (number of calories) from any product is portion size – how much is eaten, in other words. There is a wide range of portion sizes for the same products across different countries and this, as well as other reasons, makes it difficult to generate global criteria for calories. We are, however, piloting energy criteria in the Netherlands, which will give direction to including energy in future international Choices criteria.
