Does the Canadian technology, media and telecommunications sector differ from other countries in how they approach convergence?
Canadians have always been early adopters of new technologies. The advantage from a Canadian media and content perspective is that we are structurally a little different than many global companies, and as a result, we may be better positioned. If you examine some of our major operators — Bell, Telus or Rogers — you’ll find they all have deep content arrangements. For instance, Bell has Bell Globemedia, which is tied into Sympatico, MSN and Hotmail. The content is really where the money is and this translates to more “eyeballs” on advertising. In fact, Canadian technology, media and telecommunications companies have already started to converge in meaningful ways. For Rogers Communications, acquiring the Toronto Blue Jays is in many ways a convergence play, part of their overall strategy. But we’re still at the absolute infancy stage of convergence in Canada — there are lots of possibilities. Canada now has new satellite radio services. What is the future for this type of delivery? Satel
