Does the business have a clearly defined and consistently communicated employer value proposition?
According to a recent survey by Chandler Macleod, only 29% of organizations have developed a formal Employment Value Proposition (EVP). Therefore 71% of businesses are unable to consistently and effectively communicate a meaningful message that entices talented job seekers and encourages current employees to stay. Can you imagine a business not having a brand value proposition for a product or service – not being able to consistently articulate why people should pay for their products or services? And yet, the majority of businesses still continue operating without an effective EVP in an overcrowded and competitive job market. Your EVP needs to be relevant and consistent. If those who are communicating with potential job seekers in your business are sending out different messages of what your business has to offer, or cannot communicate why a candidate should work in your business, then they are wasting the candidates’ time and damaging the business. • Are your best HR people in the fr
