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Does the Bluetooth Broadcaster Track Users?

April 26, 2017Bluetooth broadcaster track Users

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Does the Bluetooth Broadcaster Track Users?

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Bluetooth advertising system tracks the patterns of users who have opted-in to receive content, and then only while they are in range of the device. The data is not linked to individuals, and is always anonymous. The type of data tracked includes type of message delivered, time, date, and location of message delivery, as well as the success or failure of message delivery.