Does the average consumer really see the point of buying organic flowers?
More in Europe than in America, but the more pressing issue from a business point of view, is to avoid oil dependency. In addition to the fact that our roses need to be transported all over the world, most fertilizers are made out of oil. We have now imposed a close to zero tolerance for toxic pesticides. The farm is a closed eco-system. Everything is recycled and we fertilize with chicken droppings. What are the effects of your eclectic collection of certificates? BASC is a certificate for ensuring nothing but roses leaves the country in our boxes. The industry has a big problem with drug dealers using rose boxes to smuggle cocaine. Now, the trucks shipping the roses from the farm to the airport are equipped with a GPS-chip that keeps track of where they go and if they make a stop somewhere on their way. Getting certified in every way possible has also spurred productivity. ISO-certification for example, means that every little procedure, down to how to serve guests water, has got a m
