Does the absence of Business Continuity Planning affect corporate profitability?
Risks to today’s businesses arise from many sources (operational, strategic, financial, informational or environmental) and can impact key performance indicators such as profitability, share price, quality, brand image and company reputation, market share, etc. Today’s consumers get easily discouraged when they can’t get what they want immediately. If you don’t have a tested Business Continuity Plan in place you’re likely to experience a greater loss of revenue or market share, and possibly failure of the business, if a disaster strikes.
