Does that mean you are not concerned over the growing popularity of Hyundai Santro?
We are not an insecure company. We don’t fear any brand or competition. The so-called runners-up in the automobile market have only 15 per cent of the market share. Now, I would not call that a close second. India produces 1.2 million cars a year. Of these, Maruti produces 350,000. Obviously, the rest are catered to by other brands. But does this mean our products are less attractive? I don’t think so. The sales volumes of M800 and Omni have fallen drastically during this year. Is cutting prices on various models the only way to fight the competition? The move to cut prices on M800 and Omni was not aimed at just fighting the competition. We wanted to take the lead in revving up the entire industry which was not doing too well, of late. These cars are entry-level models and, hence, a price-cut will definitely get more people interested in buying the car. These models are highly price-sensitive. Early this year, prices of these models were hiked due to improved technology inputs. Then th
