Does that mean that awards are not important for McCann?
A. Desai: Awards are important for McCann, but only as long as the industry, clients and consumers look at them. It is at a purely conceptual level. We would like to measure ourselves by the advertising we create, which should have a life outside the television screen and reside in peoples lives. Since there is no way to measure this currently, awards have become the measuring yard. I would be happy if we were players in the nomination game, but I will not fuss about whether we are number one or number two as long as we are among the significant players who do good work, and we have work that connects with people.
A. Desai: Awards are important for McCann, but only as long as the industry, clients and consumers look at them. It is at a purely conceptual level. We would like to measure ourselves by the advertising we create, which should have a life outside the television screen and reside in peoples lives. Since there is no way to measure this currently, awards have become the measuring yard. I would be happy if we were players in the nomination game, but I will not fuss about whether we are number one or number two as long as we are among the significant players who do good work, and we have work that connects with people.”Recently, we approached the thespian, Dilip Kumar, to endorse a product. He sent a message through someone, Hum ishteharon ke liye nahin bane aur ishtehar hamare liye.
