Does that mean that a professional makeup artist applies different makeup depending on the medium?
Absolutely. Not only do video, film and print call for different types of makeup, they also call for different makeup techniques. Variations in color rendition, resolution, and shadow detail between these media mean that subtle changes in both makeup and technique can have striking effects on the final product. A good makeup artist will also vary techniques depending on lighting and other factors. One other important note: theatrical or “stage” makeup will inevitably look overdone in any photographic or electronic medium. Because this style of makeup is designed to emphasize facial features to the naked eye under hot lighting from a considerable distance, its function is clearly different from production makeup and will inevitably yield overdone, crude-looking results.
