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Does that imply that traditional publishers are unfair, giving us minimal royalties yet expecting us to bear the cost of promoting and marketing?

April 26, 2017bear COST expecting giving imply Publishers royalties traditional unfair

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Does that imply that traditional publishers are unfair, giving us minimal royalties yet expecting us to bear the cost of promoting and marketing?

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Not at all. Most traditional publishers are very fair. They undertake substantial financial risk, covering all expenses, while the author remains risk free. Many times a book they accept does not sell well, so they must be very cost-conscious to offset those losses.