Does store differentiation become tough, when there are so many players in the retail game?
To put it simply, the ability to manage costs while offering a wide range of quality products at attractive prices, at a convenient location, in a pleasant shopping environment, is the ideal success model. However, this is almost impossible to achieve. Location has become less of a differentiator with stores opening next to each other. Therefore, along with pricing and spread of products, the in-store experience has become a critical differentiator. Space and shelf management strategies that ensure larger visibility and involvement by a customer have become critical success factors. A very critical but less highlighted aspect is the backend part of the business. This plays a decisive role in sustaining quality and consistent delivery of products as well as in containing costs. Therefore, a company that invests in backend infrastructure has a strong competitive advantage. Above all, ignoring the initial periods of novelty, the intended catchment area for a food and grocery store is arou
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