Does Small Business Marketing Need Much Planning?
Small business marketing is small, as noted by the name, but too many times business owners think that small business marketing is too small for planning, budgets, or strategies. Since small businesses usually have little or no marketing budget and are concentrating on just keeping the doors open, owners, more times than not, neglect their marketing planning. No business should exist without marketing planning and strategies! Actually, small business marketing requires planning and strategy more than major companies. When the marketing manager of a large corporation has a $20 million marketing budget just for print ads, they have room to make mistakes, produce the wrong ads, and even scrap the marketing plan half-way through completion. Small businesses don’t have such freedom and liberty. Small business marketing should contain a plan before anything else happens in the company in the area of sales and marketing. There should be budgets and strategies created as early as possible and
