Does service and selflessness begin with a mission statement?
No. It starts with a question: Are you serious? Don’t start by sending it to committee or making any grandiose announcements. Start by deciding on a few ways you can change your behavior tomorrow and then do it. After you have done that, take a division or a department, something small that you can get your arms around, and experiment with it. Try different ways to inculcate an attitude of service and selflessness and let it germinate. Come up with a mission for that department and watch how it impacts the rest of the organization. The last thing I want is a high-minded mission statement that gets shoved into a drawer and forgotten. Instead, start small and simply and build something contagious.