Does seeking CAP Copy Advice prevent me from getting into trouble with the ASA?
It goes a long way towards doing just that and we know of no better way to prevent problems with the ASA. But we cannot guarantee either that the ASA will see things exactly the same way as we do or that an ad will not provoke complaints that will be investigated by the ASA. With more subjective issues such as taste and decency, public sensitivities change over time so the ASA might receive complaints about something that has not previously been a problem. As part of the investigation process, the ASA will check if CopyAdvice was consulted. The adviser who dealt with your enquiry will explain the potential problems that were identified and what the recommendations were for changes. If it sees that you tried to avoid provoking complaints, the ASA will bear that in mind when reaching its decision.
