Does rich media like video help with increased customer acquisition?
We already have a lot of video and rich media content. We have a large amount of original video content, which we believe is a unique proposition. We will strategize and leverage that. But rich media does not work at 256 kbps. Which is the way connectivity works in India, it’s there but it is of no use. This year was supposed to be the year of the broadband. Plans are still on, but expectations for the exponential growth of broadband in India have shifted – broadly – to the next year. This delay was due to the procurement of materials like optic fiber, but I think it’s definitely happening next year. I think the whole equation is about to change. It’s like suddenly finding highways which make it that much easier. We need to prepare ourselves to where the market is going, rather than where it is today.
