Does RHWC work with just one radio group in a market?
No. RHWC believes that in the Recruitment Advertising Game… the “spoils go to the Big Boys”. Notice how the Daily Newspaper gets 99% of the Recruitment Advertising revenues… and the Weekly Newspapers just scrounge for crumbs? If RHWC were to work with just one radio group and the site is a great success the radio group down the street starts their own site and then a third group does the same thing. Who ends up winning? The daily newspapers again. By working together we increase the likelihood of winning a bigger piece of the newspapers’ local help wanted classified advertising dollars. If you insist on working alone with us… 1) remember we don’t recommend it, and 2) we will consider it on a 65/35 split (instead of our normal 70/30 split). However, we truly believe that everyone will make more money by creating the BIGGEST web site in town. And that is done by working with your competitors. We strive to work with enough radio (or radio and TV) stations to reach 70% of the cume in
