Does rep need any special equipment?
Tolbert: Not really. As long as the rep has a mobile phone that has SMS/text (Short Messaging Service) or WAP (Wireless Access Protocol) access to the Internet to send short messages. SMS allows for short messages (up to 136 characters) to and from mobile phones and computer systems. That’s the big difference with our system as a rep can spend less than 5 minutes a day to handle all of their daily reporting by sending a short message in 10 seconds or less after each sales call. What requirements are there for publishers? Tolbert: None to speak of. We can interface with all of the formal publishing platforms. We do have a formal relationship with DIAD so we are fully integrated. But we have customers that use Bookman, Yellow Magic, and others. YPT: Isn’t this going to make reps feel like they are being micromanaged? Tolbert: In today’s results driven sales environment where many of the reps are on straight commission or high commissioned pay programs, they are expected and incented to p
