Does relationship and WOM marketing apply to facebook?
Hell Yes. Here is why. Social networking sites at their most basic level are all about my personal connections, interests and behaviors. Leveraging these connections and behaviors could radically change how marketing messages ever get seen by me (user). Facebook is the ultimate WOM platform. Moe importantly, I am not telling 2 friends… I am instantly telling my network of hundreds/thousands of real world friends and business associates what i think/discovered/believe/etc… 5. Can we please stop throwing food & biting people… facebookers understand what I am saying here. The Future of Facebook Applications and companies, businesses and individual users is indeed very promising. It will be fun to go on this wild ride. Disruptive technologies always fascinate me because they fundamentally change the way we communicate. Call me crazy: Edison was called crazy because “no one would ever want to use a telephone”. Remember: phones, fax machines, cell phones, email, websites?… No one knew why
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