Does Query Length Impact Conversion Rates?
Blognation points out that an analysis of conversion by “token length” would be important. Here’s a different way to think about the Google conversion rate data that I think would probably have a much different outcome. Do a conversion rate analysis by “token length”, which is search engine language for the number of words in a search query. If someone types in “baseball” for example, what’s the conversion rate differential between position #1 and position #10, versus a query for “buy Louisville slugger size 28 wooden baseball bat.” I suspect that the conversion rate for the first query is going to be very low for the first position, simply because you are going to have a lot of browsers who simply click on the first ad that they see. Any browser who eventually makes it down to position #10’s result may very well have turned into an actual shopper after clicking on all the other ads. Conversely, if you already know the exact product you want – and your search query indicates that inten
Related Questions
- Im spending (insert number here) on Google AdWords right now so Im on the first page of search results. Why should I try to get in the regular/organic search results?
- Im spending (insert number here) on Google AdWords right now so Im on the first page of search results. Why should I try to get in the regular/organic search results?
- AdWords Search Query Report becomes More Transparent?
- Does Query Length Impact Conversion Rates?
- Where can I get a Google Adwords voucher?
- Where can I get a Google Adwords voucher?
