Does programming like American Chopper and its related series start to overshadow the brand itself?
Dice: There is no doubt that the Monday night lineup has for us in the past been a great key to keeping the brand contemporary and keeping our success growing in the right direction. But as you look across television in general, there are always spikes of excitement either around a single program or a genre of programming. What we’re finding is that right now, while Monday night shows no sign of waning for us, we are moving on to the next thing. We will continue to support Chopper. We just did a nice little push for it in March where we said “we want you to love our new shows but don’t forget that Chopper is still here.” Part of my job always is to keep the coals burning, but the other part of my job is to let people know that there is a whole new fire being set someplace else. Brady: So how do you do that while still reinforcing the brand? Dice: You get success by having a great handoff from one show to the next, to hand off new ideas from one set of viewers to the next. And when you
