Does PR need a strategy for practitioner career management?
Surprisingly there has been little attempt to consider the career management of PR practitioners – and as I felt it would be an appropriate area of investigation, it is the topic I have decided to pursue for my doctoral studies at Bournemouth University. The topic fits within my Greenbanana concept of “if you are green, you are growing”, so I will use this blog to reflect thoughts emerging initially from the extensive reading I am undertaking, and in due course, from my primary research. Research on careers in public relations has largely focused on role typology and other practical elements of what practitioners do, rather than consider the discipline from a strategic career management perspective. Given the recent growth of PR as an occupation, the challenges it faces from other disciplines, changes in the job market and ongoing moves to enhance professional status, this is an area where I believe new research will provide valuable insight for practitioners, organisations, educators
