Does Pharmaceutical Direct-To-Consumer Advertising Create Unnecessary Drug Use?
– [COMMENTARY] The following study shows massive increases in per capita drug expenditure in the US as compared to Canada. In Canada, direct-to-consumer drug advertising is severely restricted while Canadians still outlive Americans. There needs to be much greater debate about the ethics of such advertising in the US. Investors with shares in drug companies should review the article below and ask themselves some deep questions as to whether they feel comfortable with the approach taken by the drug companies in the US. They might also consider what may happen to drug company profits if advertising restrictions were imposed, especially with a Democratic Congress wanting to reduce health prescription drug costs! Direct-to-consumer advertising and expenditures on prescription drugs: a comparison of experiences in the United States and Canada, by Steven G. Morgan, Open Medicine, Vol 1, No 1 (2007), USA. Nanotechnology Gaining Ground While Public Unprotected From Fallout. – [COMMENTARY] “In
