Does Page Rank leak away from a page through outgoing links?
• Page Rank leak is a controversial topic that has both supporters and detractors. • Supporters of the Page Rank leak theory point to the fact that Page Rank is transferred from page to page, resulting in a slight loss to the sending page. • As a result, constant work to keep adding new links is required to maintain the existing PR level. The opponents of the leak theory believe that failing to send out links will harm the page, as some SEO experts believes Google downgrades pages that fail to transfer Page Rank. They also believe that outgoing Page Rank will return in larger amounts to the generous linker than ever flowed to outside Web pages.