Does Online Pharma Marketing Need a Booster Shot?
By John P. Mello Jr. E-Commerce Times Part of the ECT News Network 09/12/07 4:00 AM PT Overall, the pharmaceutical industry is coming up short when it comes to affectively marketing with a Web presence, according to a recent report. “Something as simple as offering mobile or Internet alerts to prompt patients to take their medicine are opt-in tactics that benefit patients and boost compliance,” the report recommends.
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