Does narrative information bias individuals decision making?
Anna Winterbottom, Hilary L. Bekker, Mark Conner and Andrew Mooney Social Science & Medicine, 2008, vol. 67, issue 12, pages 2079-2088 Abstract: Including narratives in health-care interventions is increasingly popular. However, narrative information may bias individual’s decision making, resulting in patients making poorer decisions. This systematic review synthesises the evidence about the persuasiveness of narrative information on individuals’ decision making. Seventeen studies met the review criteria; 41% of studies employed first person narration, 59% third person. Narrative information influenced decision making more than the provision of no additional information and/or statistically based information in approximately a third of the studies (5/17); studies employing first person narratives were twice as likely to find an effect. There was some evidence that narrative information encouraged the use of heuristic rather than systematic processing. However, there was little consiste
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