Does missed-call marketing breach law?
DC Marketing says the missed-call marketing technique does not breach any any Australian law, code or regulation, including the Spam Act. It also says it has given away more than $1 million worth of free mobile content and that complaint rates are “very low given the size of the promotion”. A spokesman for the Australian Communications and Media Authority told smh.com.au missed-call marketing did not contravene any of its regulations and that it was not a “scam” because “the person receiving the call doesn’t have to return it.” The spokesman suggested DC Marketing may have got its mobile phone numbers from the ACMA website. “ACMA has on its website something called a register of allocated numbers and that indicates what numbers have been allocated to [mobile phone] carriers.” “If [DC Marketing] set up automatic dialers to dial those blocks of numbers, and then programmed the automatic dialer just to ring once, that’s how they could potentially do it. “I’m not sure that’s how they do it
