Does menswear follow womens fashion?
Yes, there is some co-ordination with women’s wear. It was a very boring time for us when women wore only black. Then, when women got into colour, six months later, men did. We moved from plain to fancy fabric, we could bring out the beauty of fabrics, we had much more fun. With colour, there is more of a challenge. Has Zegna adapted from Indian traditional wear? We did not have a guru jacket or guru shirt – now, we do. In India, we want to suit better the requirements of specialisation. We arrive, laden with swatches and designs, at private houses, establishing direct contact with customers to offer a made-to-measure service. We even have made-to-measure fabric woven with the customer’s name in the side. Personal style? I tried a little experiment some days ago, wearing a 15-year-old suit that fit me perfectly. It looked just as good. In my free time, I would wear some classical sportswear but I too am moving slowly into casual clothes.
