Does McKinsey indicate a social media tipping point?
The advance guard of the blogosphere were afraid that they missed the blogging and social media wave back in 2006 when I wrote Surfing as a Metaphor for the State of the Blogosphere and Don’t Worry You Didn’t Miss the Height of the Blogosphere, which assured folks that the height was nowhere in sight (forgive me, I am from Hawaii): Truth is, in terms of the height of the blogosphere, it isn’t even a wave yet. A few people have caught the wave already, but it is just forming. It certainly hasn’t crested! It is far from curling. The wave is still only accessible to the top 10%, but the real market is always in that 80%. Well, maybe we have come upon the tipping point, according to Jay Deragon in his article, Has McKinsey Created A Tipping Point? In this article, Jay says, “There has been plenty of discussions throughout the social web about how businesses can gain from the use of social media. marketers from every corner of the earth promote their servi
