Does McDonald Really Sell Hamburgers and Fries?
What does McDonald really sell? And what about Nike? I know what you’re thinking. You’re thinking what in the world does understanding McDonald’s and Nike’s marketing strategy have to do with building wealth. As you’ll discover in this article, understanding this has everything to do with how successful you’ll be in building wealth. So what does McDonalds sell? If you guessed hamburgers, fries and milkshakes, guess again. Your second guess is probably wrong too. Because I know with today’s marketing obsession with “lifestyle” marketing, most people believe that McDonalds sells a feeling of comfort and a family-friendly atmosphere. Just look at their Happy Meals, their creation of Ronald McDonald, their Disney promotion tie-ins and their “You Deserve a Break Today” jingle. But again, if you thought this, you would be wrong. Pure and simple, McDonalds sells real estate. In 1968, McDonalds operated just 1,000 restaurants. Less than 40 years later, it operated over 30,000 restaurants and o
