Does Marketing Mix Analysis Work Only With Sales?
No, it can work with any metric that can be considered to be influenced by Marketing. For Consumer Goods it can be sales or even Brand Perception, for Prescription Drugs it can be number of prescriptions in a given time period, for Financial Services it can be number of applications or amount of revolving credit in a given time period.
Related Questions
- Why use EZPromo when I can use Promotions analysis from other companies modeling Marketing Mix?
- Why use EZPromo when I can use Promotions analysis from other companies modeling Marketing Mix?
- Is the analysis episodic or routine? Who leads the analysis Sales or Marketing?
- Does Marketing Mix Analysis Work Only With Sales?
- What will a Sales Leakage analysis cost?
- What will a Sales Leakage analysis cost?
