Does Macromedia plan to further address the integration problems with Flash and search engines like Google?
Elop: Searching text is intrinsically easier than searching rich media, such as that provided by Flash. But as these experiences continue to gain momentum on a broadband-enabled Internet, and as search companies look to “index the world,” it’s clear that the challenge of searching rich [media like video and audio] will be overcome. There’s a lot of speculation about which Adobe and/or Macromedia products will be discontinued or integrated. How do Adobe and Macromedia plan to help Web developers adapt to the changes that will surely affect the products and services they rely on? Chizen: Adobe and Macromedia have complementary tools for Web applications, but each has earned a leading position in its respective area. You can bet it’s a franchise we’re going to protect. We have resources from both companies on the integration team specifically dedicated to addressing developers’ needs Elop: More generally, both companies have a strong reputation for taking care of their customers, both as
