Does load optimization live up to its promise?
It sounds too good to be true. Let a computer program make your load planning decisions and you’ll lower deadhead miles, improve on-time performance, make your drivers happier, and ultimately reap increased profitability. If you’re a less-than-truckload carrier, the same type of computer magic will balance traffic lanes, decrease transit times, and improve asset utilization with the same result — increased profitability.
