Does Kraft Still Rule Mac Cheese World?
Perhaps no American comfort food is more identified with a specific brand than macaroni and cheese. Ask 100 people to name a brand and it’s a safe bet that at least 95 of them will say Kraft. There’s a reason for that: history. The Kraft Dinner was one of the first boxed meals. It was introduced in 1937, when wartime rationing of things such as meat and dairy products made “meal stretchers” like macaroni and cheese highly appealing. But, just as with any successful product, pretenders and competitors come along. If you build a mousetrap, sooner or later someone is going to come along with what they claim is an even better one. The shelves at today’s grocery store have dozens of mac and cheese options, from traditional boxed ones to even frozen and refrigerated versions. In this test, we looked at boxed mac and cheese only. (Check out an earlier look at other options.) Rather than use Kraft as a baseline for comparison, this was a straight taste test, with each entry judged on its own m
