Does job interview preparation play an important role in interviewing success?
Armstrong: A job interview is the most important undertaking in the job search process. It’s the key to being hired and how you approach the interview can determine its outcome. The goal of the interview is to raise the interviewer’s expectation of you so you will be invited to continue in the selection process, and subsequently, receive a job offer. So you need to sell yourself effectively and that means you need to match the position requirements with your skills, accomplishments and personal qualities.